Beauty Industry

Sheglam Launches Harry Potter Makeup Collection

Celebrates the Wizarding World with eyeshadow, lip gloss, a lip mask and lipstick.

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By: Charlie Sternberg

Associate Editor

Cosmetics brand Sheglam has partnered with Warner Bros. Discovery Global Consumer Products for a collection inspired by the Harry Potter films.
 
The line of products celebrates the Wizarding World and will seamlessly blend into everyday makeup routines.
 
“Harry Potter-obsessed makeup fans rejoice!” says the spokesperson of Sheglam. “With our Harry Potter Color Collection, we aim for all beauty enthusiasts to celebrate and be enchanted by the Wizarding World, where they can embrace their favorite Hogwarts Houses and iconic potions. Let your inner wizard or witch shine through with these captivating products.”

About the Harry Potter Color Collection

The Harry Potter Color Collection features four unique eyeshadow quads inspired by the four houses of Hogwarts: Slytherin, Gryffindor, Ravenclaw and Hufflepuff. The creamy pigmented mattes and foiled sparkly shades will bring out the essence of each house.
 
The collection also includes a set of four high-shine lip glosses, each inspired by magical brews:
 
  • Polyjuice Potion gloss, enriched with millet seed extract for a moisturizing effect
  • Amortentia gloss, featuring physalis fruit extract for a nourishing finish
  • Felix Felicis gloss, infused with thyme extract to nourish lips
  • Draught of Living Death gloss, with lavender extract
 
Sheglam also introduced the Magic Cauldron Lip Mask. With its delicate lavender color and gloss-like sheen, this ultra-hydrating lip mask will nourish and moisturize lips with continued use.
 
The hero product is the Gifted Herbologist Glitter Lipstick. With an ultra-hydrating formula, these lipsticks offer an easy-to-use bullet applicator, ensuring effortless application. The lipsticks feature a glassy black finish and delicate micro glitter flecks, inspired by Herbology class.
 
To celebrate the launch of this collection, Sheglam is offering the Harry Potter | Sheglam Full Collection Set at a special price of $49.99. Additionally, the Hogwarts Houses Palette Set, priced at $19.99, will enable users to showcase their House pride with complementary eyeshadow quads, representing the unique characteristics of each Hogwarts house. Other collection items range from $3.99 to $15.99.
 
All are part of the Harry Potter x Sheglam Full Collection Set. When this set is purchased, consumers will also receive a wand shaped eyeshadow brush as a gift.

More Harry Potter Makeup

Last year, ColourPop Cosmetics launched a Harry Potter Collection featuring products for eyes, lips and face.

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